Service 05 · SEO optimisation

Get found for what
you actually sell.

Most sites are not losing search traffic because of the writing. They are losing it because search engines cannot read the structure, the pages load slowly, or nothing on the site answers the question people typed.

How this worksService 05
  • Mechanics before content — there is no point publishing into a site that cannot be crawled
  • Measured in Search Console, not in a vanity score
  • No ranking guarantees — nobody can honestly offer those
  • Same team that builds the site, so fixes actually land
§01
What it is

What this actually is.

We fix the mechanics first, then the content. Indexing problems, broken canonicals, missing metadata and slow pages change results without anybody writing a word — and there is no point publishing into a site that cannot be crawled.

SEO sits inside the technology work rather than beside it. It is the same skill set that makes a site fast and well structured in the first place.

01Site
02Crawl & index
03Search
04Found

Technical audit · structured data · internal linking · Core Web Vitals

Who it is for

Businesses that want to be found in search

Typical problems we get called about:

  • You do not appear in search even for your own company name
  • Pages are published but never get indexed
  • Traffic is flat no matter how much gets written
  • The site is slow and you have been told that hurts ranking
  • Nobody can say which pages actually bring in enquiries
§02
What's covered

What's included.

You do not have to take all of it. Most engagements start with one of these and grow only if it makes sense.

01

Technical audit

Indexing, crawling, and what is blocking them — the site read the way a search engine reads it.

02

Titles, descriptions, headings

Structured around real queries rather than around what we wish people typed.

03

Structured data

Schema.org markup so search engines understand what you are, not just what you say.

04

Site structure & internal linking

Architecture that spreads authority to the pages that need it.

05

Core Web Vitals

Page speed, layout stability and responsiveness, measured on real pages.

06

Search Console

Set up properly, with reporting you can actually read.

§03
How it works

How the engagement works.

Step 01

Audit what is there

Crawl the site the way a search engine does, and list what is stopping pages being found, indexed or understood.

Step 02

Fix the blockers first

Indexing problems, broken canonicals, missing metadata, slow pages. This is the part that changes results without writing a word.

Step 03

Structure it around real queries

Headings, internal links and structured data built around what people actually type.

Step 04

Publish against gaps

Pages that answer questions your site currently has no answer for.

Step 05

Measure honestly

Search Console impressions, clicks and positions — not a vanity score out of a hundred.

Have something that needs doing?

Describe it in a line or two. You'll get a straight answer about whether we can help and what it would take.

Talk to Derovest